The choice of marketing strategy starts with market research. Its task is to determine the capacity of the market, key competitors, segments in which they operate, consumer preferences.
There are several methods of market research: the expert evaluation, interviews, questionnaires, the collection of public statistics and other. The choice of research method depends on Your goals and objectives.
Usually the study takes place in two stages:
Preparation, which includes selection of methods, development of questionnaires, coordination with the customer.
Field, when data gathering begins. Data is collected both online and in person through interviewers (depends on tasks).
The research resulted in the report. It can be used to draw conclusions about the attractiveness of the market, you can choose the free segments, or to refuse entry to this market.
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